Where a winning tactic begins

In the tobacco and next-generation product (NGP) sector, it is essential to adopt a clear strategy and fully understand the landscape in which you operate.

I have been working in this field since 2015, and today I put the experience I’ve gained at the service of those who wish to better understand the Italian market, introduce new products into tobacconists’ shops, or strengthen their presence.

Strategy

Market Research

Communication

Training

Who Can Benefit

Consulting services are primarily aimed at companies operating in the traditional tobacco sector and in new-generation products (e-cigarettes, HNB, nicotine pouches). They are designed for businesses looking to introduce new products in Italy or strengthen their presence and brand positioning in the market.

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Strategy

Understand the market. Drive better decisions.

A service designed for those who need to navigate the dynamics, key players, and regulations of the Italian tobacco and new-generation products market, gaining valuable insights into both consumers and retailers.

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I support companies and industry professionals in understanding the dynamics that shape the Italian market for traditional tobacco and new-generation products, providing targeted advisory services designed to deliver the insights needed to define an effective market strategy.

  • Definition of a distribution and market-entry strategy

  • Development of an effective marketing strategy aligned with the planned investment

  • Support in establishing contact with potential distributors in Italy

  • Advisory on the creation of effective in-store visibility materials for the Italian tobacco channel

  • Understanding Italian consumer habits and identifying the relevant target audience

  • Analysis of retailer behaviour and the dynamics that shape their daily operations and decision-making

Market Research

Actionable data, strategic insight, and clear action plans.

Qualitative and quantitative insights to support informed decision-making, from new opportunities to strengthening existing strategies.

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Whatever the goal, sector-specific qualitative and quantitative market research provides the concrete data and insights needed to ground your strategic decisions.

The added value of working with me lies in my vertical specialisation in the industry, which strengthens the effectiveness of the research both in the initial stage — defining the right areas of investigation — and in the final phase of analysis and interpretation of results.

  • Guided market visits, including top retail locations and direct interaction with tobacconists

  • Focus groups

  • Interviews

  • Ethnographic observations

  • Accompanied purchasing

  • Mystery shopping

  • Ideation workshops

  • Qualitative concept testing

  • Quantitative surveys

  • Online sentiment analysis

Communication

Clear, competitive communication aligned with regulatory standards.

B2C and B2B communication strategies built to engage target audiences and reinforce brand positioning, in full regulatory compliance.

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In a highly competitive industry, it is essential to adopt clear and effective communication that complies with the legal requirements applicable to each product category.

My strong specialization in the sector enables me to develop communication strategies designed to maximize message effectiveness and to select the most appropriate channels for communicating with retailers and end consumers, all in full compliance with legal requirements.

  • Development of payoffs, key messages, and other copy that communicates your brand and products

  • Support in the creation of informational materials for tobacco retailers, end consumers, and sales teams

  • Support in presenting your brand or product to the retailer network

  • Consulting for the creation of websites and landing pages

Training

Align messaging, empower teams, build expertise

Tailored training programmes designed to align teams and partners, and to support all stakeholders involved in distribution, promotion, and sales.

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In our industry, clear and accurate communication is crucial, ensuring that each stakeholder receives the information relevant to their role.

I offer structured training for sales networks and deliver dedicated sessions for brand ambassadors, retailers, and end consumers

  • Trainer and keynote speaker with Public Speaking certification

  • Industry event speaker: workshops and panel discussions

  • Support in the development of multimedia training materials, including presentations and video content

  • Support in the organisation of training events: venue coordination and logistics

Human Marketing

Human Marketing begins with one idea: the value of work is defined not only by its outcomes, but by how those outcomes are achieved.
This principle shapes the framework behind my professional relationships and the way I support companies and partners.

Responsible use of artificial intelligence

Collaborative relationships built on dialogue and trust

Tailored solution development

Continuous learning

Human Marketing Network

Get in touch

Every opportunity begins with dialogue and mutual understanding.

Get in touch to schedule an introductory call or an in-person meeting: from there, we’ll define a tailored plan of action together.